Culture+ is a three year programme (2017-2020) that offers extensive business training, expert advice and support as well as networking opportunities for arts, culture, tourism and business communities throughout Dorset, Bournemouth and Poole.
The programme consists of 3 interconnected strands:
• Culture+ Business
• Culture+ Tourism
• Culture+ Social Impact
This strand concentrates on supporting individuals and organisations within in the arts sector to adopt useful business principles to survive, develop and expand their practices.
This includes providing classes, workshops and bespoke mentoring on subjects they need to do so, such as business planning and financial management, marketing communication, product development, and market diversification.
As well as business skills development, this strand will also seek to develop sustainable arts networks, creative fellowship programmes, workspace opportunities and investment for new creative enterprises.
This strand will work on creating partnerships between Dorset’s tourism businesses and its wealth of culture and heritage organisations to discover new ways of working together for the economic benefit of both, and Dorset as a whole.
Cultural tourism is a large and fast growing market - tourists desire to immerse themselves in a destination’s culture and heritage, and create valuable memories and experiences. It is therefore economically advantageous for Dorset to exploit its cultural assets to attract and retain these high-spending visitors.
This includes working together with communities to develop good cultural tourism packages including signature festival events to promote Dorset and to provide the tourism sector with information and references to the value of involving the arts in their planning and delivery.
This strand will encourage the arts and culture communities in Dorset to consider the interest of their society and environment as a priority in their work. Essentially it’s about investing in people and place with your profit.
This strand supports the set-up and development of creative social enterprises, demonstrating how creative activity makes a real difference to people’s lives. It also offers bespoke training, mentoring and special events to inspire, network and develop creative professionals and actively encourage others to invest in creative social enterprises.
By the end of the programme, this strand aims to develop a county wide social enterprise mindset, sustainable and strategically connected creative groups and tomorrow’s Cultural Business Leaders.
Culture+ is funded by Arts Council England and the European Regional Development Fund. It is providing support for the creative industry strand of the Dorset Growth Hub programme, which is delivered by WSX Enterprise.